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Issue #2
October - December 2010
Features
International award for the design of the signage at the museum
 / December 08 2010

Adi Stern


Graphic designer Adi Stern has been awarded the Tokyo Type Directors Club Award for his design of the signage at Design Museum Holon. The award is one of the most important and prestigious for graphic and typographic design.

The signage system at Design Museum Holon, designed by Adi Stern, head of the Department of Visual Communication at Bezalel Academy of Arts and Design, Jerusalem, has been awarded one of the most prestigious awards worldwide for graphic and typographic design, the Tokyo Type Directors Club Award. This is the first time this annual award has been awarded to an Israeli designer.

Previous recipients of the prize are Neville Brody, John Maeda, Stefan Sagmeister, Shin Matsunaga, Niklaus Troxler and Jonathan Barnbrook.

From the press release:

The signage at Design Museum Holon was selected from around 3,200 projects submitted for judging, and will be presented in April 2011 as part of the TDC Exhibition at the Ginza Graphic Gallery in Tokyo, and then at the DDD Gallery in Osaka.

The Tokyo Type Directors Club Award has been awarded to Stern for his design of the unique signage system at the Museum, including the design of a special designated Hebrew font for the project.  

The signage and way-finding system challenges common approaches and uses white arrows on white walls. The arrows, which are primarily discernible due to the shadow they cast on the wall, emerge from the museum walls and transform from two- to three-dimensional forms. The shape of the arrows echoes the flow and movement of the Corten weathering steel bands surrounding the Museum building.

Adi Stern
photo: Elad Sarig

The signage system has presence and is easy to use, yet it is calm and does not compete with the expressive architecture of the Museum building.Adi Stern holds a BA in Visual Communication from Bezalel Academy of Arts and Design, Jerusalem, and an MA in Typeface Design from Reading University, UK, from both of which he graduated with distinction. He is a graphic designer and type designer, and since 1994 has headed a visual communication and typography studio that specializes in design for clients in the fields of culture and the arts.

Adi Stern
photo: Elad Sarig

Since 1997, he has been a faculty member and lecturer in the Department of Visual Communication at the Bezalel Academy of Arts and Design, Jerusalem, and in 2008 was appointed head of the department. He writes and lectures on the design and history of the Hebrew letter.
Notable clients Stern has worked for over the years include the Tel Aviv Museum of Art, the BatSheva Dance Company, Microsoft Corporation, Seattle, the Interdisciplinary Center Herzliya, the Israel Festival, the Israel Chamber Orchestra, the Israeli Opera, and Design Museum Holon.
Adi Stern is a chosen Artist of the Israel Cultural Excellence Foundation, his works have been exhibited and won a variety of awards in numerous exhibitions in Israel and worldwide, including:

- We Love Books, Mois du graphisme d'Échirolles, France

- International Graphic Design Biennial, Brno, Czech Republic

- The International Poster Triennial, Hong Kong

- Moscow International Graphic Design Biennial, the Golden Bee

- The International Poster Triennial, Toyama, Japan

- International Poster Biennial, Lahti, Finland

- The Annual Exhibition of Typographic Excellence, Type Directors Club, NY, USA

- The International Poster Biennial, Warsaw, Poland

- International Poster Biennial, Mexico City, Mexico

 Adi Stern
photo: Elad Sarig 

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