Works and lives in Stuttgart, Germany
Education2008-2009 postgraduate studies, MFA at MassArt Massachusetts College of Art Design and MIT Massachusetts Institute of Technology at the Visual Arts Program, Boston USA2008 Diploma Product Design at HfG - Karlsruhe University of Art and Design, Germany 2006 study trip to China an exchange project with the China Academy of Art in Hangzhou2005 Erasmus École Supérieure des Arts décoratifs, Paris, France2002-2008 HfG- Karlsruhe University of Art and Design, Germany2000 A-Level Waldorfschool Stuttgart
Awards2008-09 DAAD German Academic Exchange Service, scholarship, MFA program, USA 2007 IKEA Foundation Germany, stipend for thesis project "voyage autour de ma chambre" 2006 award, project "AFRODITI", ZKM Society for the Promotion of Art and Media Technology 2004 award, project "quicnic" Heinrich-Hertz-Foundation
Q : When did you realize you wanted to be a designer?A : Years before I begun to study, I found an old abandoned volleyball, in fact it was waste. But in a sense, the object asked for a transformation of its function. It became a bag, which is still alive and travels around the world.Q : How would you define your design style?A : Simple solutions in an authentic way.Q : What would you do if you were not a designer/artist?A : It's impossible for me to imagine how to think and feel in an other way. I am a designer. Q : Where do you draw your ideas/inspiration from?A : I have no garden Eden where I plant and gather my inspiration. It is even better, I can find it everywhere. The cross-over of different inspirations is for me the perfect moment to receive an idea. Q : Who do you consult about works?A : With Yes Man you can't discuss. With No Man there is no progress.
Q : Which of your projects do you consider a success?A : Afroditi Q : Which of your projects do you consider a failure?A : Time and situations define what will succeed and what will fail. Q : What is the first design work you can recall?A : when I was little, I used to build habitable structures with Marcel Breuer's Wassily Chair. That was probably the moment when my design education unconsciously began.Q : To what extent do you believe that design should be functional?A : Design is anyway functional. I may say it depends on the definition of "function".Q : Name a colleague you admire.A : Yohji Yamamoto, Joseph BeuysQ : What have you learnt about design yourself?A : To code and decode objects and to combine different codes in another way.
Q : What in your opinion is the greatest design invention in recent years?A : With words like greatest, best, biggest, highest, I have always problems to pick one thing and highlight it. Therefore I just want to mention the beer-bottle-brick project of Mr. Heineken from the 60-ties. I like this idea of sustainability.Q : With which personality from the past would you like to have coffee?A : A coffee thrill with Alfred Hitchcock would be wonderful.Q : Which materials interest/fascinate you most?A : I am interested in the combination of traditional materials/ techniques and new innovative materials/techniques.
Q : What advice would you give a designer at the start of his career / What advice would you have liked to receive at the start of your career?A : Go a long way round and enjoy the time not being challenged by the market.
Q : What are your future projects?A : The future will show. Copyrights © by Laura Bernhardt, 2011