OTOTO (Ori Saidi and Daniel Gassner)http://ototodesign.com
Ori Saidi and Daniel Gassner met in Tel Aviv at ascola School of art and Design in 1999. It was the beginning of a beautiful friendship. While at school, they designed a spiral-shaped light fixture together - a project which would later become the prototype for one of Ototo's bestselling items - "poing" fruit basket. In 2004 they decided to open a design studio together, and named it OTOTO which in Hebrew means "any minute now", with the understanding that something new and exciting can happen at any given moment; that the next great idea is just around the corner, waiting to arrive; because every good idea will be followed by another one. They started to develop products in small scale production, manufacturing each one by hand, in Kibbutz Kfar Menachem's old ceramics factory. Demand for their product grew steadily, and in 2007 the studio moved to Tel Aviv, and the product line - now constantly growing, mass-produced and distributed the world over - includes functional household products with a humoristic / ironic / unexpected twist. The studio's unique products can now be found in museums, art galleries and design expos, as well as in home design stores in your area. Daniel and Ori continue to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.
Design Questionnaire (Answered by Ori Saidi)
Q : When did you realize you wanted to be a designer?A : From a very young age, I was always drawn to the artistic side and the technical side, so choosing to be an industrial designer felt natural… Q : How would you define your design style?A : Commercial with an added valueQ : What would you do if you were not a designer/artist?A : A veterinarian Q : Where do you draw your ideas/inspiration from?A : It is a mix between every day normal experience, dreams and cartoons.Q : Who do you consult about works?A : Dani (obviously)Q : Which of your projects do you consider a success?A : The "tea sub" and the "tea party" (I just realize …maybe there is something about tea …)Q : Which of your projects do you consider a failure?A : H2o vase.Q : What is the first design work you can recall?A : Coca cola bottle.Q : To what extent do you believe that design should be functional?A : It deepens on the purpose it is serving – but in general it must work, design is not art.Q : Name a colleague you admire.A : Gaetano Pesce ( I don’t consider him a colleague but I admire his work)Q : What have you learnt about design yourself?A : I feel that I am in a process of learning all the time … It is becoming more and more clear to me the "necessity" of design and designing.Q : What in your opinion is the greatest design invention in recent years?A : The digital communication revolution has develops a grate number of new products and new methods of exposing design to many more peoples than ever before. The interactive design is a growing field of design that baste on this revolution.Q : With which personality from the past would you like to have coffee?A : Buckminster Fuller.Q : Which materials interest/fascinate you most?A : Biodegradable plastics.Q : What advice would you give a designer at the start of his career / What advice would you have liked to receive at the start of your career?A : Talent is not everything.Q : What are your future projects?A : The studio is working at the moment on 9 new products at deferent stages of development. For the far future we have plans to integrated new and deferent materials in to our products.