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WOW (est.1997, Japan) is a visual design studio based in Tokyo, Sendai Florence and London. The studio works in wide field of design from commercial movies, interface design to visual interactive installations. We are very passionate about creating our original art works which are exhibited mainly in Japan and Europe. We are continuously discovering the tremendous possibilities of visual design.
This work has been exhibited at the Miyagi Museum of Art, Sendai, Japan and the Seoul Design Festival in Korea, 2007.

Light Rain, 2007
WOW is an interdisciplinary group of designers that brings together architects, programmers,
scientists and graphic and interaction specialists. Its work combines moving image pieces with
interaction design. In Light Rain responsive graphics are triggered by shadows cast on the projection
surface. These shadows are detected and movements are integrated into the animations.
When did I start to dislike rain, I wonder? Hit by a rain of light that showers down, I give my body up to satisfying, illusory water. As this activity continues, something appears faintly. It's the forgotten murmur of my heart.

The theme of this interactive installation is water. With Light Rain, the audience physically enters and experiences the film. Raindrops fall with a variety of rhythms, contacting the audience's shadows and bursting with beautiful tones. This is a film for the senses to enjoy, not merely observe. Besides rain, water puddles are created and constellations appear within them. Not only can the audience ‘swim' into this installation but also the interactive elements, passing across the screen from edge to edge, invite you to chase and be chased. One of our primary aims in our creativity is to create work people of all ages can enjoy. With Light Rain, we could successfully chronicle these hopes.

Light rain was initially created for SCAN (Sendai Contemporary Art Network). The first exhibition took place at Miyagi Art Museum, and it was then invited to be exhibited at the Seoul Design Festival in Korea. For the effect to succeed, cameras capture outlines of the audience, and then Processing software allowed the visuals to react to those outlines in real time. Objects enter from the sides and move in great arcs across the wide screen. The audience can enjoy the feeling of running as they interact with these movements. The atmosphere was completed via the careful recreation of the sounds of falling rain, played through 6 speakers.

Move in front of the projection to activate Light Rain.
Projection and custom software
Courtesy of the artist

Other Works by WOW

From the Exhibition
Light Rain, 2007
A New Materialistic Order
Gili Yuval
Gili Yuval ponders what esteemed Chinese artist Ai Weiwei's exhibition, currently showing in London, and last year's ‘Free Wheel' exhibition at the Museum, have in common.
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The Snake and Molting Legwear
Tal Amit
One of the main trends in the design world is the return to nature, to simpler and more basic forms. Regarding that, Camille Cortet has created a series of fashion accessories.
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Letters - Type(face)s with Character
Yael Segal Hermoni
The way a font is designed holds special importance in the Hebrew language. By its very nature the Hebrew letter is not easy to read, there are but few differences between the lett
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