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Magazine > Post 1 - Typography

Introduction / Post 1 / Post 2 / Post 3

The Typography Lab Gets Underway

For third-year Print Department students, the second semester is beginning somewhat differently. Not a routine semester within the confines of Holon Institute of Technology, but an initial experience in the Design Lab at Design Museum Holon.

In the introductory session, Oded explains the nature of working in the Lab - we'll be working as a studio rather than individuals. "Each one of you is going to influence what happens here", he says. Working together will result in outcomes we can't yet foresee.

Design Lab | Oded Ezer | Graphic Design & Typography

Design Lab | Oded Ezer | Graphic Design & Typography

The students were asked to bring a photograph of themselves in a surprising pose, and a corresponding font they physically resemble the most. Here's what happened:

Design Lab | Oded Ezer | Graphic Design & Typography

Design Lab | Oded Ezer | Graphic Design & Typography

As we looked at the photos we started talking about letter skeleton, which can be likened to a building's construction to which the style is added. In fact, the skeleton is the center of the letter.

We also learned that Hebrew letters will never be symmetrical, and that the thickness of the vertical line is thicker than the horizontal one. We talked about different font styles (serif, sans-serif, rounded, and pointed).

Design Lab | Oded Ezer | Graphic Design & Typography

We get to work

Oded presents the first challenge: How do we teach Museum visitors what a letter skeleton and style are in an enjoyable way?

To get a sense of things, the students have to perform the following process:

1. Extraction of the skeleton from the letters.
2. Digital translation.
3. Deconstruction of letters according to style.
4. Classification of the parts.

We began working on extracting skeletons from fonts.

Design Lab | Oded Ezer | Graphic Design & Typography

Design Lab | Oded Ezer | Graphic Design & Typography

Then we split into groups of three, and each group discussed the challenge and raised ideas.

Toward the end of the lesson we all gathered, and each group presented its ideas. The conclusion was that "anything that will make people think - is good. From didactic to totally artistic". Also, anything that creates interaction with visitors is positive.

The ‘situation' we create has to be easy to perform, and invites the visitor to approach and do it.

Design Lab | Oded Ezer | Graphic Design & Typography

In the next lesson we'll see sketches of each group's ideas, and then we'll be able to decide on the best ones with which we'll continue working as a studio.

Written and photographed by Michal Shani

Introduction / Post 1 / Post 2 / Post 3

 
 
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