about | contact | press | friends | magazine | newsletter | materials library | العربية | עברית  
Visit Exhibition Collections Calendar Education
| Send by email |
Exhibitions > 1967

 

The Raleigh Chopper

The design of the Raleigh Chopper, a children's bicycle produced in the 1970s, made it into a cultural icon. It was made by the Raleigh Bicycle Company of Nottingham, England, and was inspired by the Chopper motorcycle. This model was a staggering success, and became one of the most sought-after and widely-sold bicycles in England and the United States.

Children dreamt of owning one, and it quickly became a status symbol. The story of this bicycle began in 1968, when the company designer, Alan Oakley, was sent to the United States to study the market for young riders up close. At that time, Raleigh produced a model that resembled Schwinn's Sting-Ray, yet did not sell well. On his flight home, Oakley used a scrap of paper to sketch the model that would later become the Raleigh Chopper.

The Chopper had an elongated, padded seat with a backrest, high handlebars and different-sized front and back wheels (41 cm. in front and 50 cm. in back). The experience of sitting on the Raleigh Chopper was similar to that of sitting on a motorcycle, and thus held mass appeal for young riders. The bicycle was equipped with the Sturmey Archer three-speed gear hub, and its price ranged from £32 to £55. 

More:

1790 / 1817 / 1865 / 1870 / 1876 / 1885 / 1895 / 1896 / 1898 / 1900 / 1933 / 1937 / 1940 / 1967 / 1970 / 1977 / 1983 / 1988 / 1989

Historical Time Line
 
 
Magazine
Breaking the language of design: semioclastics in the world of industrial design
Jonathan Ventura & Galit Shvo
Read More »
Royal Delft Experience
Michal Benzvi-Spiegel
Since its establishment in 1653, the Royal Delft factory has dominated blue porcelain earthenware production in Holland.
Read More »
The Face In The Mirror | Milan 2011
Maya Dvash
One of the prominent designers at Milan Design Week 2011 was Ron Gilad, an Israeli designer who works and lives abroad, and who has been gaining growing international recognition.
Read More »
Recent Issue...
All Issues...

Follow Us
NewsLetter Sign Up »
Facebook »
© copyright 2010 Design Museum Holon   |   newsletter   |   contact us   |   disclaimer   |   site by Cyberserve   |   design by wuwa™   |   photos: Yael Pincus