about | contact | press | friends | magazine | newsletter | materials library | العربية | עברית  
Visit Exhibition Collections Calendar Education
| Send by email |
Magazine > Introduction

Introduction / Post 1 / Post 2


How do the things we design affect people? The environment? What do we want to say? What motivates us? How do we get it out? Can ‘disruption' and ‘interference' serve as tools to influence or convey a message? And what happens when design becomes a guerilla act?

As industrial, graphic, and interior design students, we are constantly engaging with the visible and tangible by means of graphic and three-dimensional tools.

In the Guerilla Design and Disruptions in Public Spaces course (instructor: Luka Or) we discuss questions such as:

What is design? Does it have to be objective? Or is object disruption included in this category? And what about audience design and reaction?

International and local artists serve as our sources of inspiration and influence our thinking. Alongside works by artists like Obey and Banksy we also studied works by local artists and designers such as Danny Megrelishvili. Every work generates a new discussion.


The street is our playground, a platform offering multiple possibilities and a vast audience of participants; we execute disruptions in the public space, convey a message, and elicit reactions from the passersby.

HIT Design in the urban space

How can we influence the street? What will make people stop for a moment and think? What will make them react? And what will that reaction be?

Conveying a message that will elicit a reaction requires thinking of a somewhat different kind, numerous questions preoccupy us, and the answers to them affect our design.

We are in effect creating a story and using design elements to bring it out.

The result has to be clever, simple, biting, catchy, striking, arousing, cool, and it also has to be at the right time, in the right place, and aimed at the right audience - the situation has to be accurate in order to obtain the most interesting feedback.

During the course we will engage with a number of concepts:

Hacking - a term from the world of computers. Taking control, intervention, disruption, reference to what is, and eliciting a reaction.

Taking over - focusing on an object and ‘appropriating' it for the purpose of the message we want to convey.

Intervention - invading a situation/scene and changing details within it in order to convey a message and elicit a reaction.


Introduction / Post 1 / Post 2


Living in the Sun: Thai Workers, The New Farmers
Maya Frenkel Tene
Many changes have taken place in Israel's agriculture industry since the early days of the State. The picture emerging from data published in the reports of international and Israe
Read More »
Timeless Design
Maya Dvash
In a tête-à-tête Matteo Alessi attempts to define Italian design, admits that opening a store in Israel wasn't self-evident, and invites Israeli designers to send him their work.
Read More »
Beautifying Reality
Shira Kimmel
Why did we start to think more about function and less about beauty? and why is the worst thing you can say about beauty is that it is in the eye of the beholder? Taking a look bac
Read More »
Recent Issue...
All Issues...

Follow Us
NewsLetter Sign Up »
Facebook »
© copyright 2010 Design Museum Holon   |   newsletter   |   contact us   |   disclaimer   |   site by Cyberserve   |   design by wuwa™   |   photos: Yael Pincus