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Magazine > February 2010

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JF: The last months have been full bringing MECHANICAL COUTURE to life conceptually and logistically--working with the designers to be featured in the exhibition, developing the essay for the accompanying book. Meanwhile, the museum has opened to great acclaim and now we have a trip scheduled to actually go! This trip comes at the right moment, when the checklist is nearly nailed, the essay on track, so we really know what the show includes and is communicating. So it seems amazingly opportune that on the front page of the New York Times this morning is an article about exhibition design, as this is right where we are! To meet with prospective exhibition designers and book designers on site will inform the exciting and important decisions that are the next steps. The NYTimes put it very succinctly:

...the designer's role one of "double translation," in which he first interprets a curator's sometimes abstract vision of how to present an artist's work to the public and then translates that vision into sheetrock and spotlights. "The goal is something that comes together in a design as if there was no other way to do it, as if there was no other alternative."

To read the whole article please click here.


GD: How interesting! We have certainly seen how a brilliant exhibition designer can make an exhibition really come to life and work. With a show like this one, it will be so important also, because to illustrate all of these unique processes and treat the various designers in their own way, yet keep the overall look and feel cohesive is no small task. I know we will both be anxious to start discussions while we are there.
I still have not been able to be in touch again with Anna from Swarovski since your phone conversation with her a month ago. That is the biggest loose end at the moment. All else is pretty nailed down, loan letters drafted, essay draft just about ready to send off. After we meet with Despina of Studio 5050 next week in NY, we can add in the remaining components to our checklist and essay before heading to Holon.
Tomer is also busy helping to arrange a number of studio visits with local Israeli designers while we are in town. It will be nice to get a feel for what is out there, either to play a role in this project or to inspire some new one.

Studio 5050
Despina and Judy

Studio 5050
Make your own soundtrack. Studio 5050's Masai Dress.

Studio 5050
The making of the Temperature Sweater, Studio 5050

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