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The Farnesina Design Collection
10 February 2011 -  30 April 2011
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The Farnesina Design Collection offers an interpretation of Italian design and manufacture over the past fifty years. It includes some of the best known and most original exhibits in the history of Italian design, created by renowned designers.

By its very nature the collection is a non-permanent one slated to change in content over time, and around which the Ministry of Foreign Affairs intends to launch other initiatives to complement the exhibition, so as to fully tap the project's potential. Indeed, the spheres covered by the Collection-from design for living spaces to environmental design, automotive to office and public services design, interior to fashion design, lighting to graphic and web design-have great importance in our daily lives as they identify innovative solutions to everyday dilemmas.

The Collection's initial springboard-the concept of "colore/calore" (colour/warmth)-plays on a phonetic shift (in Italian) from one vowel sound to another, from one term to a very different other: colore (colour) as the specific experience of humans, who see colours very differently from almost every other mammal; whose vision, like that of fish, reptiles, birds and some insects (bees and dragonflies), works with a kaleidoscope of chromatic variations to which science has often anchored its certainties.
Newton discovered original essence in light; Thomas Young distinguished its primari units, the "three physiological colours" (red, blue and yellow); Goethe wove his history of the imagination around colour; and philosophy, from Aristotle to Descartes, associates colour with such fundamental terms as perception, sensation, quality, origin, interpretation and truth-that circumscribed zone that serves as the optical screen onto which we project what we call reality.  

"Colore and calore" are two qualities linked inextricably with Italian design; two nouns that recall, at an elementary level, the variety of the landscape (the domestic one, yes, but more importantly the external one) - calore (warmth, and by contrast the lack of it) is a quality intrinsic to the passionate Mediterranean character.
The resulting complexity can be examined through all the possibile meanings the two terms produce; and those shades and tints, luminosity and vivacity stretch across a spectrum of possibile analyses providing a basis for interpretation.

The exhibition from the Farnesina Design Collection was brought to Israel by the Italian Embassy. 


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