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Ron Arad: In Reverse
19 June 2013 -  19 October 2013
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In an Israeli first, Design Museum Holon is proud to announce an exhibition by the internationally renowned artist, designer and architect Ron Arad.

Ron Arad returns to Design Museum Holon with In Reverse, three years after the opening of the iconic building which he designed himself. Arad remains one of the world's most influential and enigmatic designers and over the last 30 years has made a pivotal contribution to the art, design and architecture worlds. Brought to international fame by his Rover chair and Bookworm bookshelf, Arad has since collaborated with leading brands such as Alessi, Vitra, Swarovski and Kenzo and designed Yohji Yamamoto's Tokyo flagship amongst many other critically acclaimed projects. Arad has presented solo exhibitions at Centre Pompidou in Paris, MOMA in New York and the Barbican in London.

In Reverse will focus on three decades of Ron Arad's work in metal, his favourite material, culminating in a major new project exploring, through physical experiments and digital simulations, the way in which automobile bodies, specifically the Fiat 500, behave under compression.

On clean white walls in the upper gallery, Arad installed "Dried Flowers" (2013): six crushed Fiat 500s, each flattened to resemble the outcome of an accident in a cartoon or a child's drawing that lacks a sense of depth. The crushed vehicles will surround a curved wooden forming buck, a mould that was used to shape and fit the metal panels of the 500, which is on loan from the Fiat Archive and Museum. Nearby Arad will present "Roddy Giacosa (2013)", a new sculpture created by positioning hundreds of polished stainless steel rods on a metal armature in the shape of a Fiat 500. Each contoured section takes the shape of one of the vehicle's panels and the parts fit together to form the body of the car.

Behind the walls displaying the crushed Fiats will be a group of Arad's designs, primarily chairs made from steel, tracing his experimentation with the medium from his earliest works in the 1980s to more recent pieces that share some of the same properties as their forebears. Additionally, Arad will display a group of crushed objects, such as a toy police car that he found forty years ago in the street in Tel Aviv, as well as other objects that were studies and tests, including a bottle rack that he had flattened by a steamroller.

The lower gallery will feature "Slow Outburst (2013)" Arad's digital simulation of the crushing process, using the most recent model of the Fiat 500, as well as a sculpture derived from one frame of the film "Drop (2013)" that has been made by a 3D printing technique. Digital prints on paper ("Lets Drop It, OK? (2013)") capture the results of simulated digital compressions of the Roddy Giacosa.

On view will be a selection of Arad's recent work, sculptural forms that were designed with the aid of digital technologies. 


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