{"id":21924,"date":"2015-08-06T00:00:00","date_gmt":"2015-08-06T00:00:00","guid":{"rendered":"https:\/\/www.dmh.org.il\/articles\/objective\/"},"modified":"2021-12-26T13:22:38","modified_gmt":"2021-12-26T13:22:38","slug":"objective","status":"publish","type":"mt_article","link":"https:\/\/www.dmh.org.il\/en\/articles\/objective\/","title":{"rendered":"Objective"},"content":{"rendered":"\n

Three recommendations for design experience outside the center<\/p>\n\n\n\n

Objective: a thing aimed at or sought; a goal<\/p>\n\n\n\n

In an era in which the words \u201cdesirable destination\u201d (\u201cdesirable object\u201d, \u201cdesirable job\u201d, and every other conjugation and collocation with the word \u201cdesirable\u201d) suffer from substantial inflation, there is something refreshing in the name of the exhibition \u201cObjective\u201d by designers Ezri Tarazi and Haim Parnas. Although this ability of these two experienced designers to play not only with material, technology, and form, but also with words and their attendant meanings, is not a central feature of the exhibition, it does attest to the genuine pleasure gained from using words, contemplating them, shaping them, displacing them, and deconstructing and reconstructing them, just like material. This pleasure is not self-evident in the world of design and undoubtedly adds a fascinating layer to our viewing. <\/p>\n\n\n\n

\"\u00a0Ezri
 Ezri Tarazi Divided city 2015 \/ from the exhibition “Objective” (Photo: Elad Sarig) <\/figcaption><\/figure>\n\n\n\n
\"\"
 Ezri Tarazi Maqam Makom 2015 \/ from the exhibition “Objective” (Photo: Elad Sarig) <\/figcaption><\/figure>\n\n\n\n

In the exhibition, showing in the unusual space of the Tower of David in Jerusalem, Tarazi and Parnas exhibit objects inspired by the City of Jerusalem. \u201cDirt from Your Earth\u201d, \u201cMaqam Makom (Place)\u201d, and \u201cDressed Stone\u201d are some of Ezri Tarazi\u2019s spectacular tables that present the transformation Jerusalem is undergoing and the materials unique to it, as well as the designer\u2019s ability to tell an intricate and meaningful story through a functional object. Haim Parnas\u2019s \u201cAmmunition Hill\u201d, \u201cGrafting\u201d, and \u201cFragments\u201d attest to his ability to gather, displace, and create a language that focuses attention on commonplace everyday words.<\/p>\n\n\n\n

Haim Parnas (from left to right, clockwise)\u00a0Corned Beef Finjan\u00a02015, Tinned Finjan 2015, Double Twist Finjan 2015, Smoke Finjan 2015,\u00a0Ottoman Army Finjan with Folding Handle (earlt nineteenth century, Bulgaria), Cartidge Finjan 2015.\u00a0<\/p>\n\n\n\n

\"\"
Haim Parnas (from left to right, clockwise) Corned Beef Finjan 2015, Tinned Finjan 2015, Double Twist Finjan 2015, Smoke Finjan 2015, Ottoman Army Finjan with Folding Handle (earlt nineteenth century, Bulgaria), Cartidge Finjan 2015  <\/figcaption><\/figure>\n\n\n\n

\u201cObjective\u201d is showing in Tower of David, Museum of the History of Jerusalem, until the end of 2015. Curator: Smadar Keren.<\/p>\n\n\n\n

A tour of the graduate exhibitions in the various design academies reveals more and more projects engaging in personal expression and contending with situations of personal and collective adversity. Personal expression and employing creativity as a therapeutic mechanism are often welcome; however in many projects the \u201cconcept\u201d occupies such a central place, leaving little or no room for execution and technical abilities.<\/p>\n\n\n\n

\"Yaara
Yaara Shafrir <\/figcaption><\/figure>\n\n\n\n
\"May
May Avital <\/figcaption><\/figure>\n\n\n\n

This is why it was so refreshing to see the graduate projects in The Arts Institute at Tel-Hai Academic College in which engagement in material and technique, as well as material, esthetic, and morphological research, are so central to the students\u2019 work that they create projects at such a high standard in which the \u201cconcept\u201d and idea are the initial basis and source of inspiration, not the most important aspect.<\/p>\n\n\n\n

\"Naama
Naama Bogdanovsky <\/figcaption><\/figure>\n\n\n\n

The graduate exhibition is, of course, no longer showing, but for art and design lovers Tel Hai Academic College should without doubt constitute a destination and an objective.<\/p>\n\n\n\n

A young man imprisoned in a black box. Inside he has food and water, a mobile telephone, and everything he needs for all the hours of every day that the exhibition is open. He communicates with the outside with feeble sentences, repeats again and again the words \u201cIt\u2019s hard to breathe\u201d and \u201cI\u2019m testing my own limits\u201d. This black box and the actual student inside it, Zohar Sheleg, is one of the graduate projects in the Department of Photography at the NB\/WIZO Haifa School of Design. The location of this project in the Department of Photography raises quite a few questions, such as what is the connection between it and photography (besides the fact that it is a black box of course)? Questions that join questions the project itself raises.<\/p>\n\n\n\n

Amit Zoller, head of the Department of Photography, Media, and Non-Fiction Film, described Zohar Sheleg\u2019s project:<\/p>\n\n\n\n

\u201cIt is a performance that cannot be viewed which communicates with the act of seeing in general and with the invisible as a parable of the divine. That is why the structure is reminiscent of the Ka\u2019aba or any other monolith. In retrospect, it is not clear whose is the performance: the audience\u2019s as they wonder about the presence or absence of the person inside, or the artist\u2019s inside the structure, and one can but wonder about his activity or inactivity. Similar actions were carried out by video artist Vito Acconci in the early 1970s.\u201d<\/p>\n\n\n\n

A different way of contending with fears is documented in Avi Ben Zaken\u2019s \u201cWhiteDwarf\u201d \u2013 a docu-musical film documenting a period in which he suffered from depression, stopped creating music, and moved to photography. Against the backdrop of rocket attacks on Haifa and the Krayot during the Second Lebanon War, Ben Zaken sketches a portrait of a place entirely colored in hues of an aching soul. (Click here to view the film)<\/a><\/p>\n\n\n\n

\"Avi
Avi Ben Zaken<\/figcaption><\/figure>\n\n\n\n
\"Zohar
Zohar Sheleg <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Three recommendations for design experience outside the center<\/p>\n","protected":false},"featured_media":21925,"template":"","meta":{"_acf_changed":false,"footnotes":""},"article_cat":[57],"class_list":["post-21924","mt_article","type-mt_article","status-publish","has-post-thumbnail","hentry","article_cat-recommendations"],"acf":[],"ACF":{"header_image":{"ID":43374,"id":43374,"title":"\u00a0Ezri Tarazi\u00a0Divided city 2015 \/ from the exhibition \"Objective\"\u00a0(Photo: Elad Sarig)","filename":"MG_6280-copy_6733_1070.jpg","filesize":151604,"url":"https:\/\/www.dmh.org.il\/wp-content\/uploads\/2015\/08\/MG_6280-copy_6733_1070.jpg","link":"https:\/\/www.dmh.org.il\/en\/articles\/objective\/mg_6280-copy_6733_1070\/","alt":"\u00a0Ezri Tarazi\u00a0Divided city 2015 \/ from the exhibition \"Objective\"\u00a0(Photo: Elad Sarig)","author":"7","description":"","caption":"","name":"mg_6280-copy_6733_1070","status":"inherit","uploaded_to":21924,"date":"2021-12-26 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\u00a0Ezri Tarazi\u00a0Divided city 2015 \/ from the exhibition \"Objective\" ","bg_img_credit":"Photo: Elad Sarig","show_banner":"site","featured_image":false,"subtitle":"","article_author":"","related_posts":"by_cat"},"yoast_head":"\nObjective • Design Museum Holon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dmh.org.il\/en\/articles\/objective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objective • Design Museum Holon\" \/>\n<meta property=\"og:description\" content=\"Three recommendations for design experience outside the center\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dmh.org.il\/en\/articles\/objective\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Museum Holon\" \/>\n<meta property=\"article:modified_time\" 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