Vision Test | Aharon Feiner Eden Materials LibraryThe Peripheral CorridorThe sense of sight is considered one of the most important for virtually all animals, and humans as well. It serves as a particularly useful means of communication for receiving and processing environmental information, and consequently our initial instinct causes us to think of sight problems as a significant drawback. However, engaging in finding solutions to improve sight, and familiarity with "flawed" sight and the alternative solutions it offers, opens before us a rich world of material, technological, behavioral, and design capabilities.The visual process comprises two main parts; the first is the physical process - the lens, the eye, and the visual information receptors - and the second is the perceptual process in which the processing and understanding of the visual information take place. Although this process is considered absolute, it is subject to personal, social, and cultural interpretations that create a gap between physical reality and the information received."There is no inherent meaning in information. It's what we do with that information that matters" (Dr. Beau Lotto, Neuroscientist, Artist, Founder and Director of Lab of Misfits)The Vision Test exhibition invites visitors on a journey through three stations of sight: focus, color, and distance. The journey passes through various viewpoints from the fields of optics and vision, and provides a glimpse into existing knowledge in these fields. Each of the stations presents design, material, and technological interpretations for a different visual challenge. The interpretations also propose new ways of seeing, reading, and understanding the world and the environment, and can serve as a personal and useful source of inspiration, and even encourage a search for thought-provoking solutions to challenges in other areas.
The object of gaze chosen for the exhibition is Rubik's Cube. It is a game combined with a complex thinking challenge that attracts and intrigues people irrespective of age, religion, color, or gender. The cube has an iconic appearance and prominently features the basic colors, which enables an examination of the different possibilities of sight through a "tabula rasa"; it is an object that is familiar to us all.Presented in the exhibition are materials and technologies from the Aharon Feiner Eden Materials Library Collection that combine practical and theoretical knowledge deriving from interdisciplinary endeavor in the field of materials.Participants: Elkeslasi Surface Design, Halperin Digital Printing, Danor Theatre and Studio Systems, Dfus 3D - Prototypes and 3D Printing.Designers: Studio Carnovsky Milan - Francesco Rugi and Silvia Quintanilla, Yoav Brill
Special Thanks to Claude Samuel, Oded Ezer, Istituto Di Cultura Tel Aviv and Ambasciata d'Italia Tel Aviv, Rubik's official representative in Israel.