The installations in the exhibition were divided to four groups: These divisions were designed to highlight the specific role played by the machine through a simplified equation.
Designer + Machine = Product featured designers who directly incorporate a new machine or technology into their design processes in order to create new products.
Concept = Machine = Product exemplified work that was both inspired by machinery and incorporate machinery in the finished product.
Product = Machine presented products that become, as a result of the process, machines.
Designer through Machine = Product highlighted products that were created as a result of a machine-mediated process, not completely removing the designer from the design process, but giving over a substantial piece of the design phase to the machine.
Printed: Israel, 2010
Bilingual catalogue: English, Hebrew
Size: 16×22.2 cm
Pages: 146, paperback