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Issue #9
November-June 2014
Accessories to Accessory
Elinor Gvily / November 13 2013

A considerable number of designers today are working to transform the bicycle into a fashion statement.

What will your bike look like when you are riding to work or on a jaunt in the park? After investing lots of time in selecting the type of bicycle you want to pedal, the addition of fashionable items can make sure that your bike fits the general look. One thing's for sure: by adding accessories to your bike, you will make it unique, a reflection of your personal tastes. It will also make riding your bike safer and more fun.

A bicyclist's new look is not only about clothing, it's also about the type of bike you choose to ride and how it is accessorized. Recognizing that you want to tailor your bike to match your personal look and styling, many companies are selling accessories that will upgrade your bicycle: from special bells, baskets in a panoply of shapes and colors, seat covers and even a box of LED lights that attaches to the wheels and creates a colorful display of graphic designs - a whole new digital platform to showcase art. The display is visible from both sides and can display pictures as well as video.

What's great about the upgrades to your bike is that they are not expensive. You can express yourself through improvisations such as baskets made from old crates decorated with plastic flowers, hand knitted items on your bike and a new paint job in bold colors. A quick trip to your local hardware store can give you great ideas for making your bike a unique reflection of you.

Free Wheel | Bicycle Accessories
The "Emma" bike designed by Anna Jacks: A mobile organic greengrocer on a bike

Aside from the creative expression involved in upgrading a bicycle, some designers working in this field have come up with original and interesting solutions for transforming bicycles into real fashion statements. Colleen Jordan, an industrial designer from Atlanta, Georgia, designed a small planter with 3D printing technology that attaches to a bike, making it possible to ride with plants. Drybike has created a selection of bicycles designed to hold umbrellas. This means that you can also ride your bike on rainy days or when the sun is blazing overhead.

Free Wheel | Bicycle Accessories

Designer Heather Bailey created a fuschia metal bicycle basket with a floral lining. And Matthias Ries, an industrial designer living in Berlin, designed a special bottle clip that snaps on to the bike frame, making it possible for you to screw most bottles into the clip.

Free Wheel | Bicycle Accessories
Matthias Ries, Bottle Clip

Retrovelo, a German company that produces custom bicycles, put its spin on the nostalgic straw basket and designed a beautiful leather basket that attaches to the handlebars and comes equipped with a special spot for your cellular phone. Additionally, the company realized that people riding to work need a bag for their things, and designed an elegant leather frame bag, with room for a laptop and A4 documents.

Free Wheel | Bicycle Accessories
Retrovelo, Frame Bag

A partnership between major bicycle manufacturers and top designers has introduced spectacular luxury bicycles that offer a phenomenal combination of new bike technology and a unique and impressive look. The trend of luxury bikes brought with it a need for equally high-end accessories to complete the polished look of the well-known fashion houses such as Louis Vuitton.

At the 2011 Fashion Week in New York, 30 bicycles by Bowery Lane Bicycles were specially customized by top designers of New York City such as Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Elie Tahari and others. The result was nothing short of amazing. Visitors were able to borrow the bikes for an hour and enjoy the experience of riding bicycles that were upgraded with unique elements.

I'm speaking to you in Arabic | Graduates 2015
Stav Exenfeld
The use of Arabic in a national sphere such as Israel, in a pedagogic sphere such as a school or academy, and in a creative and investigative sphere such as design, in which there is a close connection between content and form, should attest to the content of the exhibition
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Jewelry Design at Shenkar College of Engineering and Design
Shira Shoval
What makes jewelry interesting in terms of design? And what makes it desirable? The Department of Jewelry Design's eighth graduating class presented a variety of diverse design approaches and forms of expression that allow us to examine the world of jewelry design from a variety of perspectives.
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Moving On
Meirav Rahat
During the last few months Meirav Rahat has spent long hours working in the studio and wood workshop towards a joint exhibition showing both Yael Friedman's works (Jewelry) and hers (furniture).
Read More »
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