Following four years of construction, the greatly anticipated Design Museum Holon was inaugurated in March 2010. Ron Arad's award-winning building recognised internationally for its five sinuous bands of rust coloured COR-TEN steel is the pinnacle of Holon's sixteen-year urban regeneration programme, a process which is transforming the Israeli city into a global epicentre for culture and education. Design Museum Holon's mission is to explore the impact of design and the relationship of design to urban spaces and every day life. The museum is committed to pioneering a creative arena for the exploration and examination of design principles and interpretations. As a leading hub for innovation in the field of design in Israel and the world, it strives to foster international dialogue, highlighting the importance of quality design and its relevance to our lives. The project was initiated by Holon's Mayor, Motti Sasson and Managing Director, Hana Hertsman who invited Ron Arad to create an iconic building, which would provide visitors with an immersive design environment. Ron Arad comments: "Holon is a city which is re-inventing itself culturally, with ambitious plans that are investing a lot into culture. The concept of this museum in the Middle Eastern sun is just one instance. The city was brave enough to give Ron Arad Architects the design task and I hope that it is received well by the Municipality and the public."