about | contact | press | friends | magazine | newsletter | materials library | العربية | עברית  
Visit Exhibition Collections Calendar Education
Press > Exhibitions
Free Wheel
14 November 2013 -  22 March 2014
Download PDF Press-Release »
Press Office Sign in
Register Here Login 
Forgot Password?

In this momentous year, which marks the 100th Tour de France, Design Museum Holon is delighted to announce the new Free Wheel exhibition.

Since its invention in the 19th century, the modest bicycle continues to be the easiest and most simplistic mode of transportation due to its minimal design. Unlike other objects, which go through constant design evolution, the bicycle has seemingly stayed loyal to its original structure over the past 200 years. However upon closer examination, the different bicycles in this exhibition make apparent the various technological and social developments that the design has undergone.

Free Wheel, comprising of 100 bicycles, examines models from different historic periods to the most innovative models, allowing visitors the opportunity to appreciate the vast diversity of the bicycle's design details both comparatively and through a wide variety of cross sections.

The Upper Gallery will present 43 iconic bicycles from the private collection of Michael Embacher, an Austrian architect, designer and bicycle collector, who has collected some 275 unique bicycles over the past decade. The bikes have been selected both for the quality of design and also to represent pivotal moments in the evolution of the bicycle design. Exhibited bicycles include the 1940 Paratrooper, a folding bicycle with an attached parachute used during World War II by British paratroopers, and an early version of a fixed wheel drive bicycle dating from the 1970s.

The Lower Gallery will display 11 bikes manufactured in Israel alongside historical posters, photographs and videos that have accompanied the bicycle and cycling culture in Israel from the 1930s to the present day.

The Collections Corridor will allow visitors to trace the development of bicycles, cycling trends and fashion from the end of the sixteenth century to the present day.

The Design Lab will then present the future and innovation of bicycle design through movies and examples of 3D modelling.

Movies produced and recorded by single riding bike-riders will be screened on a wall in the entrance hall of the museum.

Download hi-res press images »
Opinion: When Donald Judd committed the sin of designing furniture
Adi Hamer
The connection between minimal art and industrial design is not new either, but the discourse comes from the opposite direction: those who engaged in it in the past are central art
Read More »
Breaking the Mold
Shira Shoval | Materials Library
Concrete becomes fabric and fabric becomes concrete under the hands of young designer Nicolas le Moigne.
Read More »
International award for the design of the signage at the museum
Graphic designer Adi Stern has been awarded the Tokyo Type Directors Club Award for his design of the signage at Design Museum Holon.
Read More »
Recent Issue...
All Issues...

Follow Us
NewsLetter Sign Up »
Facebook »
© copyright 2010 Design Museum Holon   |   newsletter   |   contact us   |   disclaimer   |   site by Cyberserve   |   design by wuwa™   |   photos: Yael Pincus